Los Angeles Football Club is an expansion franchise in Los Angeles that plans to begin play in Major League Soccer (MLS) starting in 2018. The team was announced in October 2014.
The ownership group is headed by venture capitalist Henry Nguyen, entrepreneur Peter Guber and former National Basketball Association executive Tom Penn. The ownership group also includes businessmen Ruben Gnanalingam and Vincent Tan. In addition, the club has a further 21 named investors including Magic Johnson, Nomar and Mia Hamm-Garciaparra, Chad Hurley, Tony Robbins and Will Ferrell.
John Thorrington was hired as executive vice president of soccer operations.
The ownership sought input from fans to decide the permanent name and logo. On November 7, 2014, Nguyen expressed a preference for the name Los Angeles Football Club being permanent, describing it as "timeless" and saying, "in the world, football means one thing. Maybe it speaks a little bit to our own vision and our own aspirations." On September
The club's colors and logo were unveiled on January 7, 2016 at Union Station. The colors are black and gold, with a flash of red. The Art Deco-inspired logo incorporates a shield outline referencing that found on the city seal, with a winged "LA" monogram and the words "Los Angeles" and "Football Club" in Neutraface. The crest was designed by Matthew Wolff. The outline of the crest is derived from the Seal of the City of Los Angeles.
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