The Kitemark was originally conceived in 1903 as a symbol to identify products manufactured to meet British Standards' specifications. ‘Kitemark’ came from the kite shape of the graphic device which was drawn up – an uppercase B (for British) on its back, over an S (for standard), enclosed by two lines.
The Kitemark is most frequently used to identify products where safety is paramount, such as crash helmets, smoke alarms and flood defenses. In recent years the Kitemark has also been applied to a range of services, such as electrical installations; car servicing and accident repair; and window installations.
Asymmetric, Closed shape, Monochrome, Contains both straight and curved lines, Has no crossing lines.
Category: Food Symbols and Symbolism.