Melbourne Storm Logo
This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: Melbourne Storm Logo.
Melbourne Storm is an Australian professional rugby league team based in Melbourne, Victoria that participates in the National Rugby League. The first fully professional rugby league team based in the state, they entered the competition in 1998. Melbourne Storm was originally a Super League initiative and created in 1997 during the Super League war. The club plays its home games at AAMI Park. The Storm has won two premierships since its inception, in 1999 and 2012, and has contested several more grand finals. A salary cap breach discovered in 2010 saw the club stripped of two titles by the NRL. Melbourne Storm also competes in the NRL's Under-20s competition (as Melbourne Thunderbolts) and has done since the inception of the competition in 2008. In addition, the club has also expanded into Netball and as of 2017 will field a team in the new National Netball League called the Sunshine coast Lightning.
The Storm was always going to go with the colours of their state, Victoria (Navy blue with a white 'V'), but club consultant at the time, Peter McWhirter of the JAG fashion house, suggested that they should also have purple and gold to make their merchandise more attractive.These colours appear in the logo, however, on the home jersey they have varied. Between 1998 and 2004 these four colours also appeared but between 2005 and 2009, gold was completely removed and silver introduced. Between 2010 - 2012, gold returned and silver was omitted, purple also became the dominant colour in the jersey. For 2013 a new design was announced featuring a deeper V, with more navy blue in the jersey, gold disappeared along with most of the white, the lightning bolts were also changed to purple. During 2015 the jersey changed again for the first time not featuring a V at all, but the V returned somewhat along with the Lightening bolts in 2016 with a manufacturer change. Over the years and in all variations of the Jersey, Navy Blue and Purple always remain the main colours.
Between 1998–2001, Melbourne was the only club to display player names on the back of jerseys. This was because there was no major sponsor for the Storm to display on the chest or back at the time and in addition it helped supporters new to the game identify the players. In 2001, Melbourne gained its first major sponsor in Adecco, and was displayed on the jersey chest, while maintaining the players names on the back until the end of 2001. In 2002, the Storm removed the player's names and displayed Adecco's logo on the back. Since then the Storm have had varying sponsors adorning the Jersey.
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