The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business.
The current Virgin logo was originally sketched on a paper napkin by graphic designer Trevor Key and worked on by Ray Kyte. Branson has described the "V" in the logo as an expressive tick, representing the Virgin seal of approval.
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Category: Corporate Brands.
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »