What's the meaning of the The UPS Logo »
The UPS Logo
This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The UPS Logo.
The original logo first saw use in 1919 when the company was American Messenger Company.
In 1961, Paul Rand created the company's third logo, a shield meant to represent stability and integrity; the bow on the box represented the package service.
On March 25, 2003, UPS unveiled a new logo, the fourth the company has used, replacing the package and shield design which had been used for 42 years.
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Graphical characteristics:
Asymmetric, Closed shape, Colorful, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
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"The UPS Logo." Symbols.com. STANDS4 LLC, 2023. Web. 8 Jun 2023. <https://www.symbols.com/symbol/the-ups-logo>.
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