What's the meaning of the The UPS Logo »
The UPS Logo
This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The UPS Logo.
The original logo first saw use in 1919 when the company was American Messenger Company.
In 1961, Paul Rand created the company's third logo, a shield meant to represent stability and integrity; the bow on the box represented the package service.
On March 25, 2003, UPS unveiled a new logo, the fourth the company has used, replacing the package and shield design which had been used for 42 years.
- 1,275 Views
Graphical characteristics:
Asymmetric, Closed shape, Colorful, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
Citation
Use the citation below to add this symbol to your bibliography:
Style:MLAChicagoAPA
"The UPS Logo." Symbols.com. STANDS4 LLC, 2023. Web. 11 Dec. 2023. <https://www.symbols.com/symbol/the-ups-logo>.
Have a discussion about The UPS Logo with the community:
Report Comment
We're doing our best to make sure our content is useful, accurate and safe.
If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly.
Attachment
You need to be logged in to favorite.
Log In