What's the meaning of the The UPS Logo »

The UPS Logo

This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The UPS Logo.

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The original logo first saw use in 1919 when the company was American Messenger Company.

In 1961, Paul Rand created the company's third logo, a shield meant to represent stability and integrity; the bow on the box represented the package service.

On March 25, 2003, UPS unveiled a new logo, the fourth the company has used, replacing the package and shield design which had been used for 42 years.


Graphical characteristics:
Asymmetric, Closed shape, Colorful, Contains both straight and curved lines, Has no crossing lines.

Category: Corporate Brands.

More symbols in Corporate Brands:

Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »

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