The origin of the lightning in the current (2012) Opel logo lies in the truck Opel Blitz (German "Blitz" = English "lightning"), which had been a commercial success, widely used also within the Wehrmacht, Nazi Germany's military.
Originally the logo for this truck consisted of two stripes arranged loosely like a lightning symbol with the words "Opel" and "Blitz" in them, in later, 1950s models simplified to the horizontal form of a lightning which appears in the current Opel logo. The jag in the lightning always follows the original from the "Opel Blitz" text stripes, in the form of a horizontally stretched letter "Z".
By the end of the 1960s, the two forms merged, and the horizontal lightning replaced the flying thing in the ring, giving way to the basic design which is used since then with variations. Through all its variations, this logo is simple and unique, and both easily recognizable and reproducible with just two strokes of a pen.
Asymmetric, Closed shape, Colorful, Contains both straight and curved lines, Has crossing lines.
Category: Corporate Brands.
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