The Orange Lion on ING's logo is an allusion to the Group's Dutch origins under the House of Orange-Nassau. ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative consortium of 11 prominent European banks.
Asymmetric, Open shape, Colorful, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
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Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
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"The ING Group Symbol." Symbols.com. STANDS4 LLC, 2018. Web. 22 Jun 2018. <https://www.symbols.com/symbol/the-ing-group-symbol>.