Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile.
In their own words: "We updated our logo to match the vitality of the brand and to reflect our most important core value -- customer satisfaction. We believe the new logo exudes happiness, is fresh and unique, and has the potential, over time, to join the world's great consumer marks."
Asymmetric, Open shape, Colorful, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »