What's the meaning of the The Amazon Logo »
The Amazon Logo
This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The Amazon Logo.
Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile.
In their own words: "We updated our logo to match the vitality of the brand and to reflect our most important core value -- customer satisfaction. We believe the new logo exudes happiness, is fresh and unique, and has the potential, over time, to join the world's great consumer marks."
Graphical characteristics:
Asymmetric, Open shape, Colorful, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
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Citation
Use the citation below to add this symbol to your bibliography:
"The Amazon Logo." Symbols.com. STANDS4 LLC, 2018. Web. 20 Jun 2018. <https://www.symbols.com/symbol/the-amazon-logo>.