When the team debuted as the Houston Oilers in 1960, the club's logo was an oil rig derrick. Except for minor color changes throughout the years, this logo remained the same until the team was renamed the Titans in 1999. The logo was originally called "Ol' Riggy", but this was dropped before the start of the 1974 season.
The Oilers' uniforms consisted of blue or white jerseys, red trim, and white pants. From 1966 through 1971, the pants with both the blue and white jerseys were silver, to match the color of the helmets. The team commonly wore light blue pants on the road with the white jerseys from 1972 through 1994, with the exception of the 1980 season, and selected games in the mid 80s, when the team wore an all-white road combination. For selected games in 1973 and 1974, and again from 1981 through 1984, the Oilers wore their white jerseys at home. The light blue pants were discarded by coach Jeff Fisher in 1995.
During the 1997–98 period, when they were known as the "Tennessee Oilers", the team had an alternate logo that combined elements of the flag of Tennessee with the derrick logo. The team also wore their white uniforms in home games, as opposed to their time in Houston, when their blue uniforms were worn at home – in the two years as the Tennessee Oilers, the team only wore their colored jerseys twice, for road games against the Miami Dolphins and a Thanksgiving Day game against the Dallas Cowboys.
When the team was renamed the Titans, the club introduced a new logo: a circle with three stars, similar to that found on the flag of Tennessee containing a large "T" with a trail of flames similar to a comet. The uniforms consist of white helmets, red trim, and either navy or white jerseys. White pants are normally worn with the navy jerseys, and navy pants are worn with the white jerseys. On both the navy and white jerseys, the outside shoulders and sleeves are light "Titans blue". In a game against the Washington Redskins in 2006, the Titans wore their navy jerseys with navy pants for the first time.
Since 2000, the Titans have generally worn their dark uniforms at home throughout the preseason and regular season. They have worn white at home during daytime contests on many occasions for September home games to gain an advantage with the heat except in the 2005, 2006, and 2008 seasons.
The Titans introduced an alternate jersey in 2003 that is light "Titans blue", with navy outside shoulders and sleeves. That jersey was usually worn with the road blue pants. When it was the alternate jersey from 2003 to 2007, the Titans wore the jersey twice in each regular season game (and once in the preseason). They always wore the "Titans blue" jersey in their annual divisional game against the Houston Texans and for other selected home games which came mostly against a team from the old AFL (American Football League). Their selection in those games were representative of the organization's ties to Houston and the old AFL. In November 2006, the Titans introduced light "Titans blue" pants in a game at the Philadelphia Eagles. The pants were reminiscent of the ones donned by the Oilers. In December 2006, they combined the "Titans blue" pants with the "Titans blue" jersey to create an all "Titans blue" uniform – Vince Young appeared in this uniform in the cover art for the Madden NFL 08 video game.
During the 2006 season, the Titans wore seven different uniform combinations, pairing the white jersey with all three sets of pants (white, "Titans blue", navy blue), the navy jersey with the white and navy pants, and the "Titans blue" jersey with navy and Titans blue pants. In a 2007 against the Atlanta Falcons, the Titans paired the navy blue jersey with the Titans blue pants for the first time. They also wore the navy blue jerseys with the light blue pants against the Tampa Bay Buccaneers. The team paired the Titans blue jerseys with the white pants for the first time on November 14, 2013 in a home game against the Indianapolis Colts.
In 2009, the NFL and the Hall of Fame committee announced that the Tennessee Titans and Buffalo Bills would begin the 2009 NFL preseason in the Hall of Fame Game. The game, played on Sunday, August 9, 2009, at Canton's Pro Football Hall of Fame Field at Fawcett Stadium, was nationally televised on NBC. The Titans defeated the Bills by a score of 21–18. In honor of the AFL's 50th anniversary, the Titans wore Oilers' uniforms for this game. Also in 2009, the team honored former quarterback Steve McNair by placing a small, navy blue disc on the back of their helmets with a white number nine inside of it (nine was the number McNair wore during his time with the Oilers/Titans).
From 2009 to 2012, the Titans did not wear an alternate jersey during any regular season games. It was not until 2013 that the team wore the navy blue jerseys twice in honor of the 15th anniversary as the "Titans." The Titans wore white jerseys for all games in 2014, for the exceptions of two preseason home games, in which the team wore their light "Titans blue" jerseys, and an October 26, 2014 game against the Houston Texans, in which the Titans wore their navy blue uniforms.
Beginning in 2015, navy blue became the team's primary home jersey color, marking the first time since 2007 that the Titans wore navy as their primary home jersey, though the team plans to continue wearing white jerseys for early-season hot-weather home games. The light "Titans blue" jersey, which was the team's primary jersey color from 2008 to 2014, became the team's alternate jersey for a second time.
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