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Tartan of Caledonian Airways (Corporate)

This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: Tartan of Caledonian Airways (Corporate).

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A Corporate tartan used by Caledonian Airways, which is a charter arm of British Airways.**

When one thinks of Scotland, many iconic images come to mind; rolling green hills, ancient castles, and Nessie swimming in her loch.

Even more memorable than these, however, is the patterned fabric which has come to symbolize Scottish culture itself: Tartan is the only textile design in the world of which a tiny scrap can evoke such feelings of pride, such identification with the historical struggles of Scots, and identification with those desirable traits associated with being Scottish - honesty, industriousness and bravery in battle.*

Although tartan-style fabrics have a very long history – a good portion of it not Scottishtoday these textiles are most famous as badges of identification. Specific colors and their arrangements function as a symbolic language in their own right, representing individuals, families and clans, as well as professional groups, companies, and organizations. To the huge international family of Scots and their descendants - estimated at 40 to 60 million around the globe - tartan represents everything that is admirable and wholesome about the land of their fathers.*

*https://www.tartanregister.gov.uk/index

**https://www.tartanregister.gov.uk/tartanDetails?ref=4876

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Graphical characteristics:
Asymmetric, Closed shape, Colorful, Contains straight lines, Has crossing lines.

Categories: Corporate Brands, Emblems.

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