The Lufthansa logo, an encircled stylized crane in flight, was created in 1918 by Otto Firle. It was part of the livery of the first German airline, Deutsche Luft-Reederei (abbreviated DLR), which began air service on February 5, 1919. In 1926, Deutsche Luft Hansa adopted this symbol, and in 1954, Lufthansa expressed continuity by adopting it, too.
The original creator of the name Lufthansa is believed to be F.A. Fischer von Puturzyn. In 1925, he published a book entitled "Luft-Hansa" which examined the options open to aviation policymakers at the time. Luft Hansa was the name given to the new airline which resulted from the merger of Junkers' airline (Luftverkehr AG) and Deutscher Aero Lloyd.
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Category: Corporate Brands.
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Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »