Liverpool Football Club (/ˈlɪvərpuːl/) is a Premier League association football club based in Liverpool, Merseyside, England. The club has won five European Cups, three UEFA Cups, three UEFA Super Cups, 18 League titles, seven FA Cups, a record eight League Cups, and 15 FA Community Shields.
The club was founded in 1892 and joined the Football League the following year. The club has played at Anfield since its formation. Liverpool established itself as a major force in both English and European football during the 1970s and 1980s when Bill Shankly and Bob Paisley led the club to 11 League titles and seven European trophies. Under the management of Rafa Benítez and captained by Steven Gerrard Liverpool became European champion for the fifth time, winning the 2005 UEFA Champions League Final against Milan in spite of being 3–0 down at half time.
The Liverpool away strip has more often than not been all yellow or white shirts and black shorts, but there have been several exceptions. An all grey kit was introduced in 1987, which was used until the 1991–92 centenary season, when it was replaced by a combination of green shirts and white shorts. After various colour combinations in the 1990s, including gold and navy, bright yellow, black and grey, and ecru, the club alternated between yellow and white away kits until the 2008–09 season, when it re-introduced the grey kit. A third kit is designed for European away matches, though it is also worn in domestic away matches on occasions when the current away kit clashes with a team's home kit. The current kits are designed by Warrior Sports, who became the club's kit providers at the start of the 2012–13 season. In February 2015, Warrior's parent company New Balance announced it would be entering the global football market, with teams sponsored by Warrior now being outfitted by New Balance. The only other branded shirts worn by the club were made by Umbro until 1985, when they were replaced by Adidas, who produced the kits until 1996 when Reebok took over. They produced the kits for ten years before Adidas made the kits from 2006 to 2012.
Liverpool was the first English professional club to have a sponsor's logo on its shirts, after agreeing a deal with Hitachi in 1979. Since then the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered Bank. The contract with Carlsberg, which was signed in 1992, was the longest-lasting agreement in English top-flight football. The association with Carlsberg ended at the start of the 2010–11 season, when Standard Chartered Bank became the club's sponsor.
The Liverpool badge is based on the city's liver bird, which in the past had been placed inside a shield. In 1992, to commemorate the centennial of the club, a new badge was commissioned, including a representation of the Shankly Gates. The next year twin flames were added at either side, symbolic of the Hillsborough memorial outside Anfield, where an eternal flame burns in memory of those who died in the Hillsborough disaster. In 2012, Warrior Sports' first Liverpool kit removed the shield and gates, returning the badge to what had adorned Liverpool shirts in the 1970s; the flames were moved to the back collar of the shirt, surrounding the number 96 for number who died at Hillsborough.
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