What's the meaning of the Lego »


This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: Lego.

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LEGO is a brand of colorful plastic building blocks and toys that can be assembled and reassembled to create a variety of structures, vehicles, and objects. LEGO sets typically come with instructions to build specific models, but the blocks can also be used for open-ended play and creativity. The name LEGO is derived from the Danish words "leg godt," which mean "play well."

The LEGO logo is a distinctive and recognizable symbol of the brand. It features the word "LEGO" in bold, uppercase letters, with the "L" and "G" being slightly larger than the other letters. Here are some of the key characteristics of the LEGO logo:

1. Color: The LEGO logo is primarily red, with the letters outlined in white. This color scheme is consistent across all LEGO products and marketing materials.

2. Font: The font used for the LEGO logo is unique and has become synonymous with the brand. It is a blocky, sans-serif font with rounded edges that gives the impression of solidity and stability.

3. Design: The LEGO logo is designed to be simple and easily recognizable, with a clear focus on the name of the brand. The slightly larger "L" and "G" letters create a sense of balance and symmetry with the other letters.

4. Versatility: The LEGO logo is versatile and can be used in a variety of contexts and sizes. It can be scaled up or down without losing its legibility or impact.

5. Fun and Playful: The LEGO logo conveys a sense of fun and playfulness that is central to the brand's identity. It is designed to appeal to children and adults alike and


Graphical characteristics:
Asymmetric, Closed shape, Colorful, Contains both straight and curved lines, Has no crossing lines.

Category: Corporate Brands.

More symbols in Corporate Brands:

Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »

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    "Lego." Symbols.com. STANDS4 LLC, 2024. Web. 27 Feb. 2024. <https://www.symbols.com/symbol/lego>.

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