The Browns are the only National Football League team without a helmet logo. The logoless helmet serves as the Browns' official logo. The organization has used several promotional logos throughout the years; players' numbers were painted on the helmets from the 1957 to 1960; and an unused "CB" logo
was created in 1965, But for much of their history, the Browns' helmets have been an unadorned burnt orange color with a top stripe of dark brown (officially called "seal brown") divided by a white stripe.
The team has had various promotional logos throughout the years, such as the "Brownie Elf" mascot or a Brown "B" in a white football. While Art Modell did away with the Brownie Elf in the mid-1960s, believing it to be too childish, its use has been revived under the current ownership. The popularity of the Dawg Pound section at First Energy Stadium has led to a brown and orange dog being used for various Browns functions. But overall, the orange, logo-less helmet continues to remain as the primary trademark of the Cleveland Browns.
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