On September 13, 1961, the McDonald's Corporation filed a logo trademark on an overlapping, double arched "M" symbol.
The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" appeared in various forms, the present form as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.
Symmetric, Open shape, Monochrome, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
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Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
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"The McDonald's Symbol." Symbols.com. STANDS4 LLC, 2018. Web. 19 Jul 2018. <https://www.symbols.com/symbol/the-mcdonald%27s-symbol>.