The UPS Logo

 Yigal Ben Efraim
The UPS Logo

The original logo first saw use in 1919 when the company was American Messenger Company.

In 1961, Paul Rand created the company's third logo, a shield meant to represent stability and integrity; the bow on the box represented the package service.

On March 25, 2003, UPS unveiled a new logo, the fourth the company has used, replacing the package and shield design which had been used for 42 years.