The Liverpool badge is based on the city's liver bird, which in the past had been placed inside a shield. In 1992, to commemorate the centennial of the club, a new badge was commissioned, including a representation of the Shankly Gates. The next year twin flames were added at either side are symbolic of the Hillsborough memorial outside Anfield, where an eternal flame burns in memory of those who died in the Hillsborough disaster. In 2012, Warrior Sports' first Liverpool kit removed the shield and gates, returning the badge to what had adorned Liverpool shirts in the 1970s; the flames were moved to the back collar of the shirt, surrounding the number 96 for number who died at Hillsborough.
The song "You'll Never Walk Alone", originally from the Rodgers and Hammerstein musical Carousel and later recorded by Liverpool musicians Gerry & The Pacemakers, is the club's anthem and has been sung by the Anfield crowd since the early 1960s. It has since gained popularity among fans of other clubs around the world. The song's title adorns the top of the Shankly Gates, which were unveiled on 2 August 1982 in memory of former manager Bill Shankly. The "You'll Never Walk Alone" portion of the Shankly Gates is also reproduced on the club's crest.