The Browns are the only National Football League team without a helmet logo. The logoless helmet serves as the Browns' official logo. The organization has used several promotional logos throughout the years; players' numbers were painted on the helmets from the 1957 to 1960; and an unused "CB" logo
was created in 1965, But for much of their history, the Browns' helmets have been an unadorned burnt orange color with a top stripe of dark brown (officially called "seal brown") divided by a white stripe.
The team has had various promotional logos throughout the years, such as the "Brownie Elf" mascot or a Brown "B" in a white football. While Art Modell did away with the Brownie Elf in the mid-1960s, believing it to be too childish, its use has been revived under the current ownership. The popularity of the Dawg Pound section at First Energy Stadium has led to a brown and orange dog being used for various Browns functions. But overall, the orange, logo-less helmet continues to remain as the primary trademark of the Cleveland Browns.
On February 24, 2015, the team unveiled its new logos and word marks, the only differences being minor color changes to the helmet with the helmet logo remaining largely as is.