When the team debuted in 1968, the Bengals' uniforms were modeled after the Cleveland Browns. When Paul Brown was fired by Art Modell, Brown still owned the equipment used by Cleveland. So after the firing, Paul Brown packed up all his equipment, which he then used for his new team in Cincinnati. The Cleveland Browns' team colors were brown, orange, and white, then they changed to white, black, and orange, and their helmets were solid orange with a white dorsal stripe over the crest.
The Bengals' team colors were orange, black, and white, and their helmets were a similar shade of orange, with the only variations being the word "Bengals" in block letters on either side of the helmet and no stripe on the helmet. The Cincinnati Bengals were unique in the NFL as they did not have uniform numbers on the players sleeves until the 1980 season. The team did not discard their Cleveland-like uniforms until 1981. During that year, a then-unique uniform design was introduced. Although the team ke
In 1997, the Bengals designed a logo consisting of a leaping tiger, and it was added to the uniform sleeves. Another alternate logo consisted of a Bengal's head facing to the left. However, the orange helmet with black tiger stripes continued to be the team's primary trademark. In 2004, a new tiger stripe pattern and more accents were added to the uniforms. The black jerseys now featured orange tiger-striped sleeves and white side panels, while the white jerseys began to use black tiger-striped sleeves and orange shoulders.
A new logo consisting of an orange "B" covered with black tiger stripes was introduced.
The team also started rotating black pants and debuted an alternate orange jersey, with white side panels and black tiger-striped sleeves. The Bengals have worn their black uniforms at home throughout their history, with some exceptions such as the 1970 season when the Bengals wore white at home for the entire season, and most of the 1971 season. Since 2005, the Bengals wear white for September home games where the heat could become a factor.