When one thinks of Scotland, many iconic images come to mind; rolling green hills, ancient castles, and Nessie swimming in her loch.
Even more memorable than these, however, is the patterned fabric which has come to symbolize Scottish culture itself: Tartan is the only textile design in the world of which a tiny scrap can evoke such feelings of pride, such identification with the historical struggles of Scots, and identification with those desirable traits associated with being Scottish - honesty, industriousness and bravery in battle.*
Although tartan-style fabrics have a very long history – a good portion of it not Scottish – today these textiles are most famous as badges of identification. Specific colors and their arrangements function as a symbolic language in their own right, representing individuals, families and clans, as well as professional groups, companies, and organizations. To the huge international family of Scots and their descendants - estimated at 40 to 60 million around the globe - tartan represents everything that is admirable and wholesome about the land of their fathers.*
Baxters Food Group Limited was founded in Fochabers, Moray, Scotland in 1868 by George Baxter. This tartan was commissioned by CEO Audrey Baxter in 2018 to commemorate the organization’s 150th Anniversary. The design is based on the Gordon Dress tartan sett, which highlights the Baxters’ family links with Clan Gordon. Baxters wished to capture their heritage and the surroundings of Speyside and the Highlands, and to include all aspects contributing to their success. The colourations have been selected to reflect all these elements:
•Red and gold (represented by yellow) are Baxters’ corporate brand colours.
•Browns and greens represent their farmers and supply.
•Blue stands for the River Spey, and purple for the heather in their surroundings.
This celebratory tartan will be used for all activities during their anniversary year, strengthening their family legacy and brand identity.**