AOL Logo

 Yigal Ben Efraim
AOL Logo

The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images. It's one consistent logo with countless ways to reveal.

The period in the logo was added to suggest confidence and completeness, declaring AOL is the place to go for the best content online, period.

AOL CEO describe the period as "the AOL dot" because "the dot is the pivot point for what comes after AOL," whether it is e-mail, Web sites or coming offerings that will "surprise people."