This page lists all the various symbols in the Corporate Brands category.
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand.
Symbols in this category:
The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that produces, distributes and promotes public service announcements on behalf of various sponsors, including non-profit organizations, non-governmental organizations and agencies of the United States government.
Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both Janoff and Apple deny any homage to Turing in the design of the logo.
The history of the Aston Martin logo is actually unclear. The emblem is currently composed by a pair of white wings, outlined by a black line, with the words “Aston Martin” in white over a green rectangle on top of the wings. In the logo, the rectangle is in plain white, instead of green, and the words “Aston Martin” are repeated and placed underneath the drawing. However, it hasn’t always been that way since the company was formed.