Corporate Brands Page #6
This page lists all the various symbols in the Corporate Brands category.
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand.
Symbols in this category:
Starbucks Logo
In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.
Tartan of Aztec (New Mexico)
When one thinks of Scotland, many iconic images come to mind; rolling green hills, ancient castles, and Nessie swimming in her loch.
Tartan of Caledonian Airways (Corporate)
A Corporate tartan used by Caledonian Airways, which is a charter arm of British Airways.**
Tartan of the California Department of Forestry (Corporate)
Designed for Leonard 'Shep' Shepherd, Ceres, California, a Battalion Chief of the California Department of Forestry. Registered with the Tartan Educational Cultural Association, 22 July 1994.
The Adidas Originals Logo
The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991.
The Adidas Symbol
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.
The Alfa Romeo Symbol
The Alfa Romeo logo is split in half and contains the emblems of Alfa's hometown Milan and the one of the great Milanese 'Visconti' family.
The Amazon Logo
Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile.
The American Express Symbol
The company's logo, adopted in 1958, is a Roman gladiator whose image appears on the company's travelers' cheques, charge cards and credit cards.
The Audi Car Symbol
The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.
The Bank Of America Symbol
The Bank of America uses the American flag colors. It also seem to symbolize a farm field.
The Barclays Symbol
Barclays traces its origins back to 1690 when John Freame and Thomas Gould started trading as goldsmith bankers in Lombard Street, London. The name "Barclays" became associated with the business in 1736, when James Barclay, the son-in-law of John Freame, one of the founders, became a partner in the business.
The BMW Symbol
The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria.
The Breitling Logo
Breitling is a Swiss watchmaker based in Grenchen, Switzerland. Founded in 1884 by Léon Breitling in 1884 in Saint-Imier. Breitling is known for precision-made chronometers useful to aviators.
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"Corporate Brands Symbols." Symbols.com. STANDS4 LLC, 2024. Web. 23 Apr. 2024. <https://www.symbols.com/category/54/Corporate+Brands>.
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