On September 13, 1961, the McDonald's Corporation filed a logo trademark on an overlapping, double arched "M" symbol.
The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" appeared in various forms, the present form as a letter "M" did not appear until November 18, 1968, when the company applied for a U.S. trademark.
Symmetric, Open shape, Monochrome, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
Have a discussion about The McDonald's Symbol with the community:
Use the citation below to add this symbol to your bibliography:
"The McDonald's Symbol." Symbols.com. STANDS4 LLC, 2018. Web. 19 Mar. 2018. <http://www.symbols.com/symbol/the-mcdonald%27s-symbol>.