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The GAP Logo

This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The GAP Logo.

The GAP Logo

Gap Inc. owns a trademark to its name, "Gap". The Gap's original trademark was a service mark for retail clothing store services. The application was filed with the United States Patent and Trademark Office on February 29, 1972 by The Gap Stores; registration was granted on October 10, 1972. The first use of the trademark was on August 23, 1969, and expanded to commercial usage on October 17, 1969. A second application was filed by Gap Stores, Inc. on September 12, 1974, this time for a trademark filed for Shirts. The first usage for shirts and clothing products was on June 25, 1974. Trademark registration was granted on December 28, 1976. Both the service mark and trademark are registered and owned by Gap (Apparel), LLC of San Francisco, California.

On October 6, 2010, in an effort to establish a contemporary presence, Gap introduced a new logo. It was designed with the Helvetica font and reduced the prominence of the brand's iconic blue box. After much public outcry, the company reverted to its previous "blue box" logo on October 12, after less than a week in use. Marka Hansen, the executive who oversaw the logo change, resigned February 1, 2011.

Graphical characteristics:
Asymmetric, Open shape, Monochrome, Contains both straight and curved lines, Has no crossing lines.

Category: Corporate Brands.

The GAP Logo is part of the Clothing Brands group.

More symbols in Clothing Brands:

This group consist of the most famous clothing brands in the world, featuring the history, meaning and style of their logos, symbols and brands. read more »

More symbols in Corporate Brands:

Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. … read more »

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"The GAP Logo." Symbols.com. STANDS4 LLC, 2017. Web. 23 Oct. 2017. <http://www.symbols.com/symbol/the-gap-logo>.

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