What's the meaning of the The Amazon Logo »

The Amazon Logo

This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The Amazon Logo.

The Amazon Logo

Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile.

In their own words: "We updated our logo to match the vitality of the brand and to reflect our most important core value -- customer satisfaction. We believe the new logo exudes happiness, is fresh and unique, and has the potential, over time, to join the world's great consumer marks."

Graphical characteristics:
Asymmetric, Open shape, Colorful, Contains both straight and curved lines, Has no crossing lines.

Category: Corporate Brands.

More symbols in Corporate Brands:

Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. … read more »

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"The Amazon Logo." Symbols.com. STANDS4 LLC, 2017. Web. 19 Oct. 2017. <http://www.symbols.com/symbol/the-amazon-logo>.

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