Colorado Rapids Logo

The Rapids' image has evolved a great deal since their inaugural year. The team has undergone two complete re-brandings. Originally using green as the primary kit color, the team changed to black and blue for the 2003 season.

As Colorado were preparing to move into Dick's Sporting Goods Park for the 2007 season, the club re-invented themselves again to more closely align with the DNA and color scheme of other KSE teams, changing their colors to burgundy and blue, and creating a brand new shield logo to fit in with more traditional global soccer marks.

Colorado has had three logos in their history. They originally first used the "river" logo as their primary crest with the "circular" logo as a secondary one. In 2002, the two logos would switch, with the "circular" one becoming the primary. For the 2007 re-branding, the Rapids created the new shield-style logo, which is the one that is currently used today.

The original look of the Rapids sported a predominantly white kit with green trim, when the club's kit supplier was Puma. Other minor colors such as gold and blue were occasionally incorporated, with the club's association with Reebok. Eventually black became more heavily used and eventually overtook white as the more dominant color that accompanied the green, when the club switched to Kappa.

The Rapids underwent an image change prior to the 2003 season. Following the club's switch to Atletica, the kit colors switched to black and blue vertical stripes, similar to the uniforms worn by Italian Serie A club Internazionale. The blue and black vertical stripes remained almost unchanged when MLS adopted Adidas as their league wide kit sponsor.