Tottenham Hotspur F.C. Logo

The first Tottenham kit was navy blue shirt and shorts, but after the first season the club did not have one specific design for many years. In 1884 the club changed to a "quartered" kit similar in style to that of Blackburn Rovers. Shortly after moving to Northumberland Road, the kit changed again to red shirt and blue shorts. Five years later, after becoming a professional club, they switched to a chocolate and gold striped kit.

At the end of the 19th century the club switched colours yet again, to the white shirts and blue shorts which they are now well known for wearing, hence the nickname "Lilywhites". This colour choice is thought to be in homage to Preston North End who had recently done The Double. White and navy blue have remained as the club's basic colours ever since. Soon after the First World War, the cockerel badge was added to the shirt. In 1939 numbers first appeared on shirt backs, and in 1983 Holsten became the first commercial sponsor logo to appear on the shirt. The club were the first to wear long-cut shorts, an innovation at a time where football kits all featured shorts cut well above the knee.

When Thomson was chosen as kit sponsor in 2002 some Tottenham fans were unhappy as the shirt-front logo was red, the colour of their closest rivals, Arsenal. In 2006, Tottenham then succeeded in securing a record £34 million sponsorship deal with internet casino group Mansion.com.

In July 2010 Spurs announced a two-year shirt sponsorship contract with software infrastructure company Autonomy. It was said to be worth £20 million.[24] A month later they unveiled a deal with leading specialist bank and asset management firm Investec as shirt sponsor for the Champions League and domestic cup competitions for the next two years. The deal was worth £5 million.

In March 2011, Under Armour announced a five-year deal to supply Spurs with shirts and other apparel from the start of 2012–13, but other deal terms were undisclosed. The kit was revealed on 12 July in London and two weeks later the third kit was revealed via the promotion of Electronic Arts' FIFA 13 video game.