Corporate Brands

This page lists all the various symbols in the Corporate Brands category.

Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effective logos become synonymous with the organizations they portray. They are instantly recognized by millions of people, and help to identify their companies and convey a message about the brands for which they stand.

Symbols in this category:

Ad Council Logo

The Advertising Council, commonly known as the Ad Council, is an American non-profit organization that produces, distributes and promotes public service announcements on behalf of various sponsors, including non-profit organizations, non-governmental organizations and agencies of the United States government.

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AOL Logo

The new AOL brand identity is a simple, confident logotype, revealed by ever-changing images. It's one consistent logo with countless ways to reveal.

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Apple Logo

Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree. It was almost immediately replaced by Rob Janoff's "rainbow Apple", the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color to humanize the company. The logo was designed with a bite so that it would not be confused with a cherry. The colored stripes were conceived to make the logo more accessible, and to represent the fact the Apple II could generate graphics in color. This logo is often erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. Both Janoff and Apple deny any homage to Turing in the design of the logo.

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Aston Martin Symbol

The history of the Aston Martin logo is actually unclear. The emblem is currently composed by a pair of white wings, outlined by a black line, with the words “Aston Martin” in white over a green rectangle on top of the wings. In the logo, the rectangle is in plain white, instead of green, and the words “Aston Martin” are repeated and placed underneath the drawing. However, it hasn’t always been that way since the company was formed.

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Bass Brewery

The First logo to be trademarked was the Bass red triangle in 1876.

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Boeing Logo

When Boeing merged with McDonnell Douglas back in 1997 it introduced a new corporate identity with completion of the merger, incorporating the Boeing logo type and a stylized version of the McDonnell Douglas symbol, which was derived from the Douglas Aircraft logo from the 1970s.

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Cadillac Logo

Cadillac's new logo loses its laurel wreath which adorns the fleet of vehicles from 1999 until 2013.

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Chevron Logo

The Chevron new logo was first unveiled on May 10, 2005. It did not come into full use until 2006.

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Chili's Logo

Chili's Grill & Bar is a restaurant chain founded by Larry Lavine. This logo introduced in November or June 2002 with the word "Chili" being replaced with a chili pepper.

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Coca-Cola Logo

The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.

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Dunkin' Donuts Logo

The Dunkin' Donuts logo is two Ds side by side in orange and hot pink, placed on a coffee cup next to the words "Dunkin' Donuts" written in orange and hot pink.

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Emirates Logo

Since its formation in 1985, though to a limited extent until all aircraft were repainted, Emirates aeroplanes carried a section of the United Arab Emirates flag on the tail fins, a calligraphy of the logo in Arabic on the engines and the "Emirates" logo on the fuselage both in Arabic and English.

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FedEx Logo

FedEx is organized into operating units, each of which has its own version of the wordmark, designed by Lindon Leader of Landor Associates, of San Francisco, in 1994.

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Google Logo

Google has had many logos since its renaming from BackRub. The current official Google logo was designed by Ruth Kedar, and is a wordmark based on the Catull typeface. The company also includes various modifications and/or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. These special logos, some designed by Dennis Hwang, have become known as Google Doodles.

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Heinz Logo

The Heinz Corporate Logo serves to identify the global operations of H.J. Heinz Company. In the process, it has become one of the world's most familiar symbols and expresses imagery of tradition and high quality.

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IBM Logo

IBM's current "8-bar" logo was designed in 1972 by graphic designer Paul Rand. It was a general replacement for a 13-bar logo that first appeared in public on the 1966 release of the TSS/360. Logos designed in the 1970s tended to be sensitive to the technical limitations of photocopiers, which were then being widely deployed. A logo with large solid areas tended to be poorly copied by copiers in the 1970s, so companies preferred logos that avoided large solid areas. The 1972 IBM logos are an example of this tendency. With the advent of digital copiers in the mid-1980s this technical restriction had largely disappeared; at roughly the same time, the 13-bar logo was abandoned for almost the opposite reason – it was difficult to render accurately on the low-resolution digital printers (240 dots per inch) of the time. The company wrote the IBM initials using individual atoms in 1990, as a demonstration of using a scanning tunneling microscope to move atoms. This was the first structure ass

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Krispy Kreme

The Krispy Kreme doughnuts logo was designed by Benny Dinkins, a local North Carolina architect.

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LG Symbol and Logo

The company logo of LG features a circle containing the letters "L" and "G", presented in the form of a smiling human face.

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Logo of Wikipedia

The logo of Wikipedia, an Internet-based free multilingual encyclopedia, is an unfinished globe constructed from jigsaw pieces—some pieces are missing at the top—inscribed with glyphs from many different writing systems. As displayed on the web pages of the English-language version of Wikipedia, there is a wordmark "Wikipedia" under the globe, and below that the text "The Free Encyclopedia", in the free open-source Linux Libertine font.

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Lufthansa Logo

The Lufthansa logo, an encircled stylized crane in flight, was created in 1918 by Otto Firle. It was part of the livery of the first German airline, Deutsche Luft-Reederei (abbreviated DLR), which began air service on February 5, 1919. In 1926, Deutsche Luft Hansa adopted this symbol, and in 1954, Lufthansa expressed continuity by adopting it, too.

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Metro-Goldwyn-Mayer Mascot

Leo the Lion is the mascot for the Hollywood film studio Metro-Goldwyn-Mayer and one of its predecessors, Goldwyn Pictures, featured in the studio's production logo, which was created by the Paramount Studios art director Lionel S. Reiss.

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Mitsubishi Motors Symbol

The logo of three red diamonds, shared with over forty other companies within the keiretsu, predates Mitsubishi Motors itself by almost a century.

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Motorola Symbol

The present "batwing" logo was introduced in 1955.

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MTV Logo

The MTV logo was designed in 1981 by Manhattan Design, a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff, under the guidance of MTV's original creative director, Fred Seibert. The 'M' was sketched by Rogoff, with the 'TV' spray painted by Olinksky.

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Nihon Jitensha Shinkōkai

Nihon Jitensha Shinkōkai, or Japan Keirin Association, often abbreviated NJS, was Japan's Bicycle Promotion Association.

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Pepsi Globe Symbol

The Pepsi Globe is the name of the logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks.

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Pizza Hut Logo

In 1974, Pizza Hut began using the now classic logo which features the famous 'red roof' icon which is still used, in a modified form, today. Also, the signature roof for new restaurants at the time was changed from brown to red.

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Rafa Bull Symbol

This is Rafael "Rafa" Nadal's logo signature, mainly used on sports related products he promotes.

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Renault Symbo

The first badge of Renault was introduced in 1900 and consisted in Renault brothers' intertwined initials. When the company started mass production in 1906, it adopted a gear-shaped logo with a car inside it. After the World War I the company used a special logo depicting a FT-17 tank. In 1923 it introduced a new circle-shaped badge, which was replaced by the today most widely known "diamond" in 1925.

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Samsung Logo

The current Samsung logo design is intended to emphasize flexibility and simplicity while conveying a dynamic and innovative image through the ellipse, the symbol of the universe and the world stage. The openings on both ends of the ellipse where the letters "S" and "G" are located are intended to illustrate the company's open-mindedness and the desire to communicate with the world. The English rendering is a visual expression of its core corporate vision, excellence in customer service through technology.

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Shell Logo

The Shell logo is one of the most familiar commercial symbols in the world.

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Starbucks Logo

In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut, the Starbucks siren was topless and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to the Alma Mater of the three founders, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.

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The Adidas Originals Logo

The brand uses the famous Trefoil logo, which was originally used on all adidas products until the company decided in 1997 that the trefoil logo would thereafter only be used on heritage products, and was replaced on other products by the Performance logo, which has previously been used on the "Equipment" range of products since 1991.

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The Adidas Symbol

The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo.

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The Alfa Romeo Symbol

The Alfa Romeo logo is split in half and contains the emblems of Alfa's hometown Milan and the one of the great Milanese 'Visconti' family.

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The Amazon Logo

Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile.

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The American Express Symbol

The company's logo, adopted in 1958, is a Roman gladiator whose image appears on the company's travelers' cheques, charge cards and credit cards.

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The Audi Car Symbol

The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.

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The Bank Of America Symbol

The Bank of America uses the American flag colors. It also seem to symbolize a farm field.

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The Barclays Symbol

Barclays traces its origins back to 1690 when John Freame and Thomas Gould started trading as goldsmith bankers in Lombard Street, London. The name "Barclays" became associated with the business in 1736, when James Barclay, the son-in-law of John Freame, one of the founders, became a partner in the business.

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The Best Buy Logo

The Best Buy "yellow tag" logo was introduced by the company in 1987.

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The BMW Symbol

The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, from which the BMW company grew, combined with the blue and white colors of the flag of Bavaria.

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The Chevrolet Symbol

The Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913.

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The Converse Symbol

While being employed at Converse, one of its employees, Jim Labadini (1968–78), created the chevron and star insignia / logo that still remains on most Converse footwear items.

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The Dell Symbol

The Dell Logo is a blue circle with the word DELL in it. The 'E' letter is set at an angle to make it more stylish and recognizable.

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The eBay Logo

eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California.

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The Ferrari Symbol

The famous symbol of the Ferrari race team is the Cavallino Rampante ("prancing horse") black prancing stallion on a yellow shield, usually with the letters S F (for Scuderia Ferrari), with three stripes of green, white and red (the Italian national colors) at the top. The road cars have a rectangular badge on the hood, and optionally, the shield-shaped race logo on the sides of both front wings, close to the door.

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The GAP Logo

Gap Inc. owns a trademark to its name, "Gap". The Gap's original trademark was a service mark for retail clothing store services. The application was filed with the United States Patent and Trademark Office on February 29, 1972 by The Gap Stores; registration was granted on October 10, 1972. The first use of the trademark was on August 23, 1969, and expanded to commercial usage on October 17, 1969. A second application was filed by Gap Stores, Inc. on September 12, 1974, this time for a trademark filed for Shirts. The first usage for shirts and clothing products was on June 25, 1974. Trademark registration was granted on December 28, 1976. Both the service mark and trademark are registered and owned by Gap (Apparel), LLC of San Francisco, California.

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The Guess Emblem

Guess (styled as GUESS or Guess?) is an American upscale clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.

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The ING Group Symbol

The Orange Lion on ING's logo is an allusion to the Group's Dutch origins under the House of Orange-Nassau. ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative consortium of 11 prominent European banks.

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The Intel Inside Symbol

Intel has become one of the world's most recognizable computer brands following its long-running Intel Inside campaign.

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The JPMorgan Chase Bank Symbol

The stylized octagon Chase logo was introduced in 1961 by Chermayeff & Geismar, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. It remains part of the bank's logo today.

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The Lacoste Symbol

The company can be recognized by its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court.

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The Levi's Symbol

The Levi's Two Horses logo has been part of the Levi’s brand since 1886.

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The Linux Symbol

The Penguin "Tux" was chosen by Linus Torvalds and is the official mascot of Linux.

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The Louis Vuitton Symbol

The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brands.

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The Mazda Car Symbol

A redesigned Mazda symbol was introduced in 1997. It's a stylized, winged "M" meant to show Mazda stretching its wings for the future. The wings are also symbolic of the Zoroastrian - Mazda - Guardian Angel.

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The McDonald's Symbol

On September 13, 1961, the McDonald's Corporation filed a logo trademark on an overlapping, double arched "M" symbol.

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The Microsoft Logo

Microsoft adopted the so-called "Pac-Man Logo", designed by Scott Baker, in 1987. Baker stated "The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the "soft" part of the name and convey motion and speed."

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The Nautica Symbol

Nautica is a US-based apparel brand of the VF Corporation featuring primarily men's sportswear.

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The New York Times Logo

The New York Times Logo is one of the most respected and well known brands. It was designed by Ed Benguiat.

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The Nike Logo

The swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world.

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The Opel Symbol

The origin of the lightning in the current (2012) Opel logo lies in the truck Opel Blitz (German "Blitz" = English "lightning"), which had been a commercial success, widely used also within the Wehrmacht, Nazi Germany's military.

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The Peugeot Symbol

The family business that preceded the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles.

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The Porsche Symbol

Porsche's company logo was based on the coat of arms of Free People's State of Württemberg of former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Württemberg after the political consolidation of West Germany in 1949.

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The Prada Logo

Prada is an Italian luxury fashion house, specialized ready-to-wear, leather and fashion accessories, shoes, luggage, perfumes, watches etc., founded in 1913 by Mario Prada.

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The Ralph Lauren Symbol

Ralph Lauren Corporation is a publicly traded, United States-based holding company that, through its subsidiaries, designs, markets and sells men's, women's and children's apparel, accessories, fragrances and home furnishings to customers worldwide.

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The Rolls-Royce Symbo

Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW AG in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Vickers PLC and the acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG.

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The Rover Car Symbol

Rover was a British automotive marque used between 1904 and 2005. It was launched as a bicycle maker called Rover Company in 1878, before manufacturing cars in 1904. The brand used the iconic Viking longship as its logo.

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The Seat Symbol

In March 1999 at the Geneva Motor Show, SEAT presented a modern stylised logo, more rounded compared to the last one and with the use of the silver colour on a red background — instead of the previous blue — symbolising respectively the rational and the emotional.

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The Subaru Symbol

Subaru is the Japanese name for the Pleiades star cluster (M45, or "The Seven Sisters"), which in turn inspires the Subaru logo and alludes to the companies that merged to create FHI.

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The Tommy Hilfiger Symbol

Tommy Hilfiger Corporation is a US $6 billion apparel and retail company, offering consumers high quality products including men’s, women’s and children’s apparel, sportswear, denim, and a range of licensed products such as accessories, fragrances and home furnishings.

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The Toyota Car Symbol

In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda". The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan.

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The UPS Logo

The original logo first saw use in 1919 when the company was American Messenger Company.

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Virgin Group Logo

The brand name "Virgin" arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business.

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Warner Bros.

The Warner Bros. logo, the WB founders initials in a shield, has played a vital role in the company’s prominence and promotion.

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"Corporate Brands Symbols." Symbols.com. STANDS4 LLC, 2014. Web. 20 Aug. 2014. <http://www.symbols.com/category/54>.

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